---
title: Blog - ASE | Becky - ASE Director of Marketing (2)
description: Becky joined ASE in 2007 after earning her Bachelor of Business Administration degree from Middle Tennessee State University. She has held her current position as Director of Marketing & Business Development since 2015. In her role, she is responsible for planning, developing, implementing & analyzing all marketing initiatives across the ASE Direct divisions as well as maintaining community involvement which allows ASE to continue to support & give back to our veterans. (2)
---
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## Buy American Veteran - We've Got Your Six
#### Becky - ASE Director of Marketing
Becky joined ASE in 2007 after earning her Bachelor of Business Administration degree from Middle Tennessee State University. She has held her current position as Director of Marketing & Business Development since 2015. In her role, she is responsible for planning, developing, implementing & analyzing all marketing initiatives across the ASE Direct divisions as well as maintaining community involvement which allows ASE to continue to support & give back to our veterans.
Find me on:
### Recent Posts
#### [Cybersecurity Risks in Your Everyday Office Equipment – Why Printers Might Be Your Weakest Link](https://news.asedirect.com/cybersecurity-risks-in-your-everyday-office-equipment-why-printers-might-be-your-weakest-link)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [EDI](https://news.asedirect.com/tag/edi), [Software](https://news.asedirect.com/tag/software), [E-Procurement](https://news.asedirect.com/tag/e-procurement), [Electronic Invoicing](https://news.asedirect.com/tag/electronic-invoicing), [Purchasing](https://news.asedirect.com/tag/purchasing), [Security](https://news.asedirect.com/tag/security), [Cybersecurity](https://news.asedirect.com/tag/cybersecurity), [Supply Chain](https://news.asedirect.com/tag/supply-chain), [Data Management](https://news.asedirect.com/tag/data-management)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Most organizations lock down laptops, secure servers, and invest in firewalls—but ignore the very machines quietly...
[Read More](https://news.asedirect.com/cybersecurity-risks-in-your-everyday-office-equipment-why-printers-might-be-your-weakest-link)
[.png)](https://news.asedirect.com/cybersecurity-risks-in-your-everyday-office-equipment-why-printers-might-be-your-weakest-link)
#### [AI & Automation in Supply Chain & Office Operations – What You Need to Know](https://news.asedirect.com/ai-automation-in-supply-chain-office-operations-what-you-need-to-know)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [EDI](https://news.asedirect.com/tag/edi), [E-Procurement](https://news.asedirect.com/tag/e-procurement), [Electronic Invoicing](https://news.asedirect.com/tag/electronic-invoicing), [Purchasing](https://news.asedirect.com/tag/purchasing), [Office Supplies](https://news.asedirect.com/tag/office-supplies), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Supply Chain](https://news.asedirect.com/tag/supply-chain), [Data Management](https://news.asedirect.com/tag/data-management)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Automation and AI aren’t just buzzwords—they’re real tools transforming the way procurement, supply chain, and office...
[Read More](https://news.asedirect.com/ai-automation-in-supply-chain-office-operations-what-you-need-to-know)
[.png)](https://news.asedirect.com/ai-automation-in-supply-chain-office-operations-what-you-need-to-know)
#### [Print Is Not Dead. It’s Just Smarter – What You Need to Know](https://news.asedirect.com/print-is-not-dead.-its-just-smarter-what-you-need-to-know)
[Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Repair](https://news.asedirect.com/tag/repair), [Printer](https://news.asedirect.com/tag/printer), [Service](https://news.asedirect.com/tag/service), [Maintenance](https://news.asedirect.com/tag/maintenance), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [Managed Print](https://news.asedirect.com/tag/managed-print), [Software](https://news.asedirect.com/tag/software), [Sustainability](https://news.asedirect.com/tag/sustainability), [Environmental](https://news.asedirect.com/tag/environmental), [Recycle](https://news.asedirect.com/tag/recycle), [Security](https://news.asedirect.com/tag/security), [Cybersecurity](https://news.asedirect.com/tag/cybersecurity), [Data Management](https://news.asedirect.com/tag/data-management)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Despite the rise of digital everything, print is far from obsolete. In fact, it’s evolving—and getting a whole lot...
[Read More](https://news.asedirect.com/print-is-not-dead.-its-just-smarter-what-you-need-to-know)
[.png)](https://news.asedirect.com/print-is-not-dead.-its-just-smarter-what-you-need-to-know)
#### [Office Supply Chain Disruptions & How to Plan for 2025 – What You Need to Know](https://news.asedirect.com/office-supply-chain-disruptions-how-to-plan-for-2025-what-you-need-to-know)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [Purchasing](https://news.asedirect.com/tag/purchasing), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [American Made](https://news.asedirect.com/tag/american-made), [Made In USA](https://news.asedirect.com/tag/made-in-usa), [Supplier Diversity](https://news.asedirect.com/tag/supplier-diversity), [Supply Chain](https://news.asedirect.com/tag/supply-chain)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Global pandemics, port delays, raw material shortages, and international conflicts have reshaped the supply chain...
[Read More](https://news.asedirect.com/office-supply-chain-disruptions-how-to-plan-for-2025-what-you-need-to-know)
[](https://news.asedirect.com/office-supply-chain-disruptions-how-to-plan-for-2025-what-you-need-to-know)
#### [The Power of Buying American (and Veteran) – What You Need to Know](https://news.asedirect.com/the-power-of-buying-american-and-veteran-what-you-need-to-know)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Community](https://news.asedirect.com/tag/community), [Give Back](https://news.asedirect.com/tag/give-back), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [E-Procurement](https://news.asedirect.com/tag/e-procurement), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Environmental](https://news.asedirect.com/tag/environmental), [American Made](https://news.asedirect.com/tag/american-made), [Made In USA](https://news.asedirect.com/tag/made-in-usa), [Supplier Diversity](https://news.asedirect.com/tag/supplier-diversity)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Buying American-made products is about more than waving the flag. It’s a strategic decision that impacts your...
[Read More](https://news.asedirect.com/the-power-of-buying-american-and-veteran-what-you-need-to-know)
[](https://news.asedirect.com/the-power-of-buying-american-and-veteran-what-you-need-to-know)
#### [Smarter Procurement: From Transactional to Strategic – What You Need to Know](https://news.asedirect.com/smarter-procurement-from-transactional-to-strategic-what-you-need-to-know)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [Managed Print](https://news.asedirect.com/tag/managed-print), [EDI](https://news.asedirect.com/tag/edi), [E-Procurement](https://news.asedirect.com/tag/e-procurement), [Purchasing](https://news.asedirect.com/tag/purchasing), [Office Supplies](https://news.asedirect.com/tag/office-supplies), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Toner](https://news.asedirect.com/tag/toner), [Ink](https://news.asedirect.com/tag/ink), [Recycle](https://news.asedirect.com/tag/recycle), [Supply Chain](https://news.asedirect.com/tag/supply-chain)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
For years, procurement was seen as a back-office function—just a means to process orders and get the best deal. But...
[Read More](https://news.asedirect.com/smarter-procurement-from-transactional-to-strategic-what-you-need-to-know)
[](https://news.asedirect.com/smarter-procurement-from-transactional-to-strategic-what-you-need-to-know)
#### [The Hidden Costs of "Big Box" Procurement - What You Need to Know](https://news.asedirect.com/the-hidden-costs-of-big-box-procurement-what-you-need-to-know)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [Purchasing](https://news.asedirect.com/tag/purchasing), [Office Supplies](https://news.asedirect.com/tag/office-supplies), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Toner](https://news.asedirect.com/tag/toner), [Supply Chain](https://news.asedirect.com/tag/supply-chain)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
On the surface, buying office supplies from a big box vendor may seem like a smart move. Low prices, fast shipping, and...
[Read More](https://news.asedirect.com/the-hidden-costs-of-big-box-procurement-what-you-need-to-know)
[](https://news.asedirect.com/the-hidden-costs-of-big-box-procurement-what-you-need-to-know)
#### [🖨️“Another Broken Stapler?!” and Other Big Box Horror Stories: Why It’s Time to Break Up with Office Supply Giants](https://news.asedirect.com/️another-broken-stapler-and-other-big-box-horror-stories-why-its-time-to-break-up-with-office-supply-giants)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Printer](https://news.asedirect.com/tag/printer), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [E-Procurement](https://news.asedirect.com/tag/e-procurement), [Purchasing](https://news.asedirect.com/tag/purchasing), [Office Supplies](https://news.asedirect.com/tag/office-supplies), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Toner](https://news.asedirect.com/tag/toner), [Ink](https://news.asedirect.com/tag/ink), [Supplier Diversity](https://news.asedirect.com/tag/supplier-diversity), [GPO](https://news.asedirect.com/tag/gpo), [Healthcare](https://news.asedirect.com/tag/healthcare)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Let’s be honest — buying office supplies *should* be easy. Like... press-a-button-and-it-arrives-on-your-desk easy. But...
[Read More](https://news.asedirect.com/️another-broken-stapler-and-other-big-box-horror-stories-why-its-time-to-break-up-with-office-supply-giants)
[](https://news.asedirect.com/️another-broken-stapler-and-other-big-box-horror-stories-why-its-time-to-break-up-with-office-supply-giants)
#### [Remanufactured vs. OEM Toner Cartridges: Who Really Offers the Greatest Value](https://news.asedirect.com/remanufactured-vs-oem-imaging-suppliers-near-nashville-tn)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Printer](https://news.asedirect.com/tag/printer), [Small Business](https://news.asedirect.com/tag/small-business), [Purchasing](https://news.asedirect.com/tag/purchasing), [Sustainability](https://news.asedirect.com/tag/sustainability), [Remanufactured](https://news.asedirect.com/tag/remanufactured), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Toner](https://news.asedirect.com/tag/toner), [Ink](https://news.asedirect.com/tag/ink), [Environmental](https://news.asedirect.com/tag/environmental), [Recycle](https://news.asedirect.com/tag/recycle), [Supplier Diversity](https://news.asedirect.com/tag/supplier-diversity)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Remanufactured vs OEM toner cartridges - when it comes to print consumables like ink and toner, both OEMs and cartridge...
[Read More](https://news.asedirect.com/remanufactured-vs-oem-imaging-suppliers-near-nashville-tn)
[.png)](https://news.asedirect.com/remanufactured-vs-oem-imaging-suppliers-near-nashville-tn)
#### [How Often Should You Update Your Printer and Copier Fleet?](https://news.asedirect.com/how-often-should-you-update-your-printer-and-copier-fleet)
[SDVOSB](https://news.asedirect.com/tag/sdvosb), [Buy American Veteran](https://news.asedirect.com/tag/buy-american-veteran), [Repair](https://news.asedirect.com/tag/repair), [Printer](https://news.asedirect.com/tag/printer), [Service](https://news.asedirect.com/tag/service), [Maintenance](https://news.asedirect.com/tag/maintenance), [Paper Jam](https://news.asedirect.com/tag/paper-jam), [Veteran](https://news.asedirect.com/tag/veteran), [Small Business](https://news.asedirect.com/tag/small-business), [Managed Print](https://news.asedirect.com/tag/managed-print), [Software](https://news.asedirect.com/tag/software), [Purchasing](https://news.asedirect.com/tag/purchasing), [Office Supplies](https://news.asedirect.com/tag/office-supplies), [Cost-Savings](https://news.asedirect.com/tag/cost-savings), [Toner](https://news.asedirect.com/tag/toner), [Ink](https://news.asedirect.com/tag/ink)
[Becky - ASE Director of Marketing](https://news.asedirect.com/author/becky-naron)
Take a glance around you right now. How many printers can you see from where you’re sitting?
[Read More](https://news.asedirect.com/how-often-should-you-update-your-printer-and-copier-fleet)
[.png)](https://news.asedirect.com/how-often-should-you-update-your-printer-and-copier-fleet)
2 [3](https://news.asedirect.com/author/becky-naron/page/3)
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