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The Surprise Hiding in Plain Sight
One client thought they had it all figured out. They’d been with the same big-name supplier for years, had “special contract pricing,” and felt confident they were getting the best deal.
Then they decided to take ASE Direct’s Savings Challenge.
What they found? They were overpaying by millions.
The Problem: Loyalty is Expensive
Here’s what was happening:
🔹Their supplier’s “discounts” weren’t really discounts.
🔹Bundled pricing hid sneaky markups.
🔹No one had done a line-by-line check in years.
Add it up, and they were tossing away $2 million every year on supplies they could’ve bought for less. Same toner, same ink — just way overpriced.
The Fix: A Side-by-Side Showdown
When they gave ASE Direct their top 10 most-ordered items, we ran the numbers side by side.
- Our prices beat their old vendor on nearly everything.
- The average savings came out to around 40% per item.
- In total? $2 million back in their budget.
And because ASE Direct is a veteran-owned business, they didn’t just save money — they strengthened their supplier diversity scorecard too.
What They Did With the Savings
Here’s the best part: those savings didn’t just sit on a balance sheet. They were used to:
▫️Bring on new staff.
▫️Upgrade technology.
▫️Invest back into their community.
That’s $2 million working where it should — not wasted on inflated vendor contracts.
Why It Worked
The secret isn’t really a secret. ASE Direct simply does what most big-box vendors won’t:
Transparency: We put the numbers side-by-side, no gimmicks.
Guarantee: If we can’t beat your price, we’ll pay you.
Integrity: As a veteran-owned company, trust and accountability aren’t buzzwords — they’re values we live by.
The Takeaway
If one client was unknowingly losing $2 million, odds are you might be overspending too. The only way to know? Put your vendor to the test.
👉 Take the ASE Direct Savings Challenge. Worst case, you’ll confirm your pricing. Best case, you’ll uncover game-changing savings.
