What HP’s Price Hikes Mean for Your Budget — And How to Fight Back

Why Everyone’s Talking About HP Prices

If you’ve noticed your supply invoices creeping up, you’re not imagining it. HP recently announced “targeted price increases” across printers, PCs, and accessories. Why? Tariffs and supply chain pressures are hitting big manufacturers hard, and HP is passing those costs down to customers.

On top of that, they’re moving production out of China and into countries like Vietnam, India, and Mexico. Long term, that’s good for stability. But in the short term? It means higher prices across the board.

How Tariffs Are Hitting Your Wallet

Tariffs aren’t just trade policy headlines — they directly impact your budget.
Here’s what’s happening:

🔹Import costs are rising. When tariffs go up, manufacturers like HP pay more to get products into the U.S.

🔹Vendors adjust. To protect their profits, they raise prices.

🔹You absorb the difference. Whether you’re running a small office or a government agency, those added costs show up on your invoices.

Some businesses are reporting 20–30% higher costs on the same supplies they ordered last year. And for organizations that rely on regular shipments of toner, paper, or IT gear, that adds up to thousands (sometimes millions) in wasted spend.

The Ripple Effect: POD, Printing & Beyond

It’s not just HP. Print-on-demand services, office supply giants, and even local printers are feeling the squeeze. Increases of 20%–75% aren’t unusual right now for things like books, promotional materials, and printed marketing.

That means the cost of doing business just got a whole lot higher — unless you find smarter ways to buy.

Why This Matters for Your Business

Every dollar spent on inflated supply costs is a dollar you can’t put toward growth, technology upgrades, or your team. Staying loyal to big-box vendors without checking their pricing is essentially stapling your budget to unnecessary costs.

And here’s the kicker: you don’t have to accept it.

How ASE Direct Protects Your Budget

At ASE Direct, we’re not here to sugarcoat it: yes, prices are rising across the industry. But that doesn’t mean your costs have to.

Here’s what we do differently:

Side-by-Side Proof – We line up your vendor’s pricing against ours, item by item.

Savings Guarantee – If we can’t save you money, we’ll pay you.

Veteran-Owned Accountability – Our team knows what integrity and service mean. You’ll always get transparent, competitive pricing.

One federal client recently discovered they were overspending by nearly $2 million annually on basic supplies. After switching, they cut waste, stayed compliant, and put those savings back into mission-critical work.

What You Should Do Right Now

1. 🔹Check your invoices. Look for price jumps on your top 10 items (toner, paper, IT gear, jan-san).

2. 🔹Challenge your vendor. Ask them to justify the increases.

3. 🔹Take the ASE Direct Savings Challenge. Submit your list and let us prove the difference.

Bottom Line

Tariffs and supply chain shifts aren’t going away anytime soon. HP’s increases are just the beginning of what’s likely to be an expensive year for procurement. But you don’t have to settle for bloated prices.

👉 Take the ASE Direct Savings Challenge today — and find out how much you could be saving.